services: social media strategy, BRANDING, Content strategy, content creation, instagram management
As one of our Instagram clients, Candace Nelson (Founder of Sprinkles Cupcakes and Pizzana, Guest Shark on Shark Tank) works with us for content strategy, content creation and Instagram management.
Check out stats from just TWO MONTHS of working together!
Within just two months of posting (and one initial month of strategy) we've seen growth in EVERY. SINGLE. METRIC. on Instagram!
Candace's main goals were: increasing engagement among her community, surpassing a years-long plateau of 220K followers, and increasing newsletter sign-ups - so we created a content strategy to accomplish these goals.
SOCIAL MEDIA RESULTS
REBRANDING
We wanted to create a cohesive, branded feed for Candace that accurately represents her vibe, message and personality. After creating a custom brand kit, we revamped her feed with our curated content, as well as further established her identity and credibility with pinned posts highlighting her accomplishments and story!
BEFORE
AFTER
(within two months)
4.1 MILLION IMPRESSIONS (+138%) 2.3M REACH (+139%) 10,000+ NEW FOLLOWERS 129.7K CONTENT INTERACTIONS (+58.4%) 118,399 REELS INTERACTIONS (+54%) 226,371 PROFILE VISITS (+132%) 2,275 BIO CLICKS (+72.2%)
PLUS...
A RECORD-BREAKING VIRAL REEL:
This Reel we created reached 4.2 million plays, earning our client over 8 THOUSAND new followers in just TWO WEEKS!
We saw 5120 hours of watch time, 4,266,737 plays (2,271,913 replays), 56,732 likes, 2,806 saves, and 1,456 shares in two weeks from this content.
